Though it gained a respectable popularity in the American Southwest, it failed to match that of the Sarsaparilla. After attempts to acquire Sunset Sarsaparilla failed, Nuka-Cola attempted to directly compete with it through Nuka-Cola Wild and the opening of Dry Rock Gulch at Nuka-World. Failing that, it would attempt to release a competing drink accompanied by a massive promotional campaign. In other cases, the Corporation would attempt to buy out competitors, as was the case with Sunset Sarsaparilla in 2058 and Vim! Pop Incorporated in 2077. Cherry and Grape variants of the Nuka-Cola were patents acquired by the company after identifying individual competitors. Whenever the company encountered competition, it would attempt to deal with it aggressively.
The constant drive to improve and innovate the formula resulted in numerous flavor variations, with the most popular ones like Cherry, Grape, and Orange released just a few years after the corporation was founded. Safari Adventure, Dry Rock Gulch, The World of Refreshment, and Galactic Zone were all added later. The first two sections in the park were the Kiddie Kingdom and Nuka-Town U.S.A., but more were added, with 6 sections as of 2077. Nuka-World opened on May 1, 2050, less than a year after ground was broken for its construction. Inspired by his brand's success, Bradberton decided to open an amusement park dedicated to the soft drink. Its popularity rapidly increased and within several years it was the most popular beverage across the globe. Though strictly unhealthy (containing 120% of the recommended daily allowance of sugar), it took the United States market by storm and within a year it could be purchased nationwide. The Nuka-Cola Corporation entered the beverage market in 2044, with the invention of the soft drink by John-Caleb Bradberton after two years of experimentation.
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